Fashion & perfume are synonymous with French elegance and creating a universe to bring them together to find
their quintessence was a natural choice as the essences of these two worlds are immortalized in two new Hayari fragrances. Who can claim to feel the emotions of an haute couture atelier without ever accessing one ?
Made up of magical and sumptuous moments, the haute couture shows are prepared in the secrecy of workshops and organized as beehives. We invite you to enter our workshop and discover the French savoir-faire: a hushed universe.
The opportunity to go behind the scenes is a privilege, an opportunity to unveil the practiced that is beauty in itself.
We offer you not only the glimpse of know-how of the creators, but also the creation that is presented as an exception French art in the world of haute couture. Just like the secrets of the alchemy of a perfume composition, the craftsmen are driven by two imperatives, beauty, and excellence.
Visualize the seamstresses around the forms Stockman, selection of new models for the next fashion show or ordering outfits, all orchestrated by the designer Nabil Hayari, and let your nose be the guide to uncover the invisible that constitutes the creations as the scent of skin.
In couture as in perfumery, the hours of work do not count to give life to the dreamy silhouettes. The two founders of the brand, Nabil Hayari and Hugues Alard propose to you here an aromatic immersion in our couture workshop and a meeting with the couture perfumer. Giving life to materials and fabrics is an intoxicating challenge, as is working with the perfumer from Robertet to create an olfactory signature that symbolizes the softness of silk or the atmosphere of the workshop.
Transforming fabrics, building a garment around a mannequin for the perfect final result, serves as an illustration for the construction of the olfactory pyramid from raw materials chosen for their originality.
Airy outfits for the day and sumptuous for the evening, daytime perfume evoking a subtle glamour and evening fragrance with a strong identity. We wanted this couture collection to be delicate and emotional, just as the fitting sessions are ‘unforgettable moments.’
The house with the new collection explores certain raw materials that did not have a chance to be used in our previous creations. The reason for this new collection is also the journey we have to make, and the travel stories gathered while harvesting natural raw materials from Venezuela to Laos or Somalia, Madagascar, Philippines and of course France.
A unisex olfactory experience that you will be quick to immerse yourself into the world of Couture, whether it’s the day or evening version. To sparkle in the day and to shine through the evening.