The Story of Hayari Paris: Between Haute Couture and Haute Parfumerie

The Hayari Paris story began in 2009 with a fateful meeting between two visionaries: Nabil Hayari, a prodigiously talented young designer, and businessman Hugues Alard. This partnership would lay the foundation for a luxury maison that seamlessly bridges haute couture and haute parfumerie, creating a complete universe of French elegance.

A Visionary Partnership Begins

From this collaboration, the Hayari Paris brand was born with a singular mission: to create the gowns women have always dreamed of wearing. The vision was clear—chic and glamorous dresses that celebrate femininity while embodying Parisian sophistication.

Women at the Heart of Creation

Bespoke Excellence from the Beginning

Hayari Paris positioned women at the very center of its creative universe. The maison specialized in made-to-measure creations, focusing on evening gowns and bridal dresses crafted with meticulous attention to each client's unique vision and measurements.

This personalized approach ensured that every woman wearing Hayari Paris felt not just dressed, but truly celebrated.

Rapid Evolution and Expansion

The brand's development accelerated quickly as the collection expanded beyond gowns. Hayari Paris introduced fashion accessories including fine leather goods and exclusive jewelry, creating a comprehensive luxury lifestyle offering. This diversification allowed clients to complete their look with pieces that shared the same DNA of Parisian elegance and exceptional craftsmanship.

Conquering the Global Stage

Fashion Week Presence

Hayari Paris announced its arrival on the international fashion scene by presenting its first collections at prestigious fashion weeks across the globe. From Paris to Moscow, Los Angeles to New York, and throughout the Middle East, the brand captured attention with its distinctive aesthetic and impeccable execution.

Celebrity Recognition

As Hayari Paris gained visibility on international runways, discerning celebrities began embracing the brand. This growing appreciation from high-profile personalities amplified the maison's reputation and established its credibility among the world's most fashion-forward individuals.

The Saint-Germain-des-Prés Boutique

In 2014, Hayari Paris opened its first boutique in the legendary Saint-Germain-des-Prés quarter of Paris. This iconic neighborhood, steeped in artistic and intellectual history, provided the perfect setting for a brand that honors French heritage while creating contemporary luxury.

Enter Haute Parfumerie: Hayari Paris Parfum

A Fragrant Partnership

In 2011, Hayari Paris ventured into the world of haute parfumerie through a prestigious collaboration with Maison Robertet in Grasse—the historic heart of French perfumery. Together, they created the brand's first fragrance, marking a pivotal expansion of the Hayari Paris universe.

"Only For Her" Becomes a Sensation

The debut perfume, "Only For Her," quickly achieved bestseller status, validating the brand's ability to translate its aesthetic excellence into olfactory form. This success demonstrated that Hayari Paris understood not just how to dress women beautifully, but how to complete their sensory experience with equally refined fragrances.

A Growing Fragrance Collection

Today, Hayari Paris offers an extensive range of over 15 perfumes and fragrances. The collection features natural notes of delicate flowers, precious woods, and fruits both sweet and tangy. The line has expanded to include scented candles, allowing clients to infuse their homes with the same refined sensibility that defines the brand's fashion and fragrance offerings.

Leather Goods: Parisian Chic Refined

The Handbag Collection Launch

In 2015, Hayari Paris introduced its first collection of leather handbags, masterfully combining Parisian chic with the prestige of the Saint-Germain-des-Prés neighborhood. Crafted from premium leather, these accessories embodied the same attention to detail and quality that defined the couture collections.

Inspired by Paris

The handbag collection features several models imbued with the spirit of Parisian fashion, bearing evocative names like Panthéon, Bonaparte, and Luxembourg. Each piece serves as both a functional accessory and a tribute to the City of Light's most iconic landmarks and neighborhoods.

Worldwide Recgnition Achieved

 Hollywood's Official Couturier

Nabil Hayari's exceptional talent has earned him the prestigious position of official couturier for the Hollywood Beauty Awards in Los Angeles. This appointment represents significant recognition from the entertainment industry's elite and cements Hayari Paris's status on the international luxury stage.

Permanent Presence at Bergdorf Goodman

Since 2018, a collection of Hayari Paris bridal gowns has maintained a permanent presence at Bergdorf Goodman in New York. This placement in one of America's most prestigious luxury retailers represents a major milestone, bringing French haute couture excellence to discerning American clientele and establishing Hayari Paris as a permanent fixture in the global luxury landscape.

A Complete Luxury Universe

From a visionary meeting in 2009 to worldwide recognition today, Hayari Paris has evolved into a comprehensive luxury maison. Spanning haute couture, haute parfumerie, fine leather goods, and exclusive jewelry, the brand continues to fulfill its founding mission: creating the elegance, glamour, and refinement that women have always dreamed of experiencing.