2025 trends in luxury perfumery: What's new?

The year 2025 promises to be a turning point in the world of luxury perfumery. Consumers are now looking for olfactory creations that are both innovative and authentic. At Hayari Paris, we keep a close eye on these developments to offer our customers unique fragrances. Discover the major trends of the coming year and what our company is aspiring to.

The rise of unisex fragrances

One of the most striking changes in the luxury perfume industry is the rise of unisex fragrances. Gone are the days when men's and women's fragrances were strictly separated. Today, unisex is becoming a standard, with fragrances that transcend gender and adapt to each individual. Brands like Tom Ford and Jo Malone have led the way with unisex creations such as “Wood Sage & Sea Salt” or “Black Orchid”. This trend is gaining momentum, and we're not standing still. 

At Hayari, we already have unisex creations that embody this fluidity, notably with “Ame Fauve”, a woody, spicy fragrance that combines boldness and sensuality.

Tailor-made creations: ultra-customized fragrances

The desire for personalization has never been greater. Consumers are looking for a unique experience, and the creation of made-to-measure fragrances is becoming an unavoidable trend. Houses like Fragonard and Maison laugier already offer bespoke perfumery experiences, enabling customers to design their own fragrance. This approach is seen as the ultimate expression of luxury. 

Gourmand and oriental notes: opulence rediscovered

They are also back, but this time in a more subtle, refined version. These rich, deep fragrances are reminiscent of warm spices, vanilla and caramel. Designers like Tom Ford with “Tobacco Vanille” or Dior with “Hypnotic Poison” have widely popularized the use of warm, sweet notes in luxurious compositions.

We've also explored this register with creations such as “Secret Mystique”, a woody, oriental and slightly gourmand fragrance.

Creations to come at Hayari Paris in 2025

Hayari will be showcasing several new olfactory creations that embody these major trends. Our fragrances will be both unique and innovative, in line with the expectations of today's consumers.

We invite you to follow our newsletter to discover these new creations, which will make 2025 a year rich in olfactory emotions.