Olfactory preferences of Americans and Europeans.

Preferred olfactory families in the USA

Olfactory families play a crucial role in how consumers perceive and choose fragrances, and these often differ between Americans and Europeans. Generally speaking, Americans show a predilection for fresh, fruity fragrances, especially citrus and floral notes. Our ONLY FOR HER and BRODERIE fragrances are very popular with Americans. These light, invigorating scents are often associated with a dynamic, energetic lifestyle. Fruity fragrances, such as those based on fig or other fruit, evoke pleasure and a carefree approach to life, as in our Source Joyeuse 3 fragrance, while citrus fruits, such as grapefruit or lemon, are often perceived as invigorating, as in our Source Joyeuse 1 fragrance.  This preference may also be influenced by the warm, sunny climate of many parts of the USA, where fresh fragrances bring a feeling of lightness and well-being. But increasingly, men and women in the US are seeking out more unique fragrances like we have at Hayari Paris, including stronger scents such as Evening Signature.

Olfactory families preferred in Europe

On the other hand, Europeans, particularly in countries like France, Italy and Spain, tend to prefer richer, more complex and often earthier olfactory families, such as woody and oriental. Hayari's Only For Him fragrance expresses refinement with fresh, woody notes. These fragrances are distinguished by the use of ingredients such as vanilla, musk, patchouli and spices. The Goldy fragrance by Hayari Paris is a case in point. Indeed, artisanal perfumery traditions in Europe, especially France, have shaped a taste for refined, sophisticated compositions. Oriental fragrances, with their warmth and sensuality, evoke a certain mystery and romantic allure, appealing to a more mature clientele eager to assert their personality through unique scents.

What conclusions can be drawn about olfactory notes in different countries?

It's important to note that these olfactory preferences are not just a matter of cultural trends, but also reflect societal values. In the United States, the simplicity and approachability of fruity, fresh fragrances are often in line with the idea of the “American Dream”, which values optimism and sustainability. In Europe, on the other hand, the richness and depth of fragrances reflect an appreciation for history, culture, and sometimes an art form. These differences in approach reveal how our olfactory choices are intrinsically linked to our socio-cultural identity and lifestyle, transforming the simple perception of smell into a genuine brand experience. As individuals travel more and more, these findings are only general elements, as people increasingly choose fragrances that correspond to them and their individual personalities.